MODULE 2 · SESSION 2.2
Learning the Advocacy Cycle
About 7 minutesObjective: know the stages in the advocacy cycle
TranscriptKey termsResourcesNotes
0:00If advocacy is deliberate and planned, it follows that there’s a repeatable process behind it — and that process is what we call the advocacy cycle.
0:21Think of it less as a rigid checklist and more as a map you’ll return to again and again, sometimes moving forward, sometimes circling back to revise an earlier stage.
0:48The cycle opens with analyzing the situation — understanding the context you’re working in before you touch anything else…
Key terms
Advocacy CycleTargets & influentialsCross-cutting steps
Advocacy Cycle worksheet
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